It's Kind
No other creature suffers from pain, confinement, abuse, fear or hopelessness because of your consumption. You come to terms with the moral imperative: that animals are sentient beings with the right to live a self determined life.
It's Clean
It's just plants, that's all. Unlike meat, it's safe to handle broccoli with your bare hands. And the waste isn't even waste... it's compost.
It's Delicious
Refine your taste buds. Discover what food really tastes like. Chances are that when you go vegan the variety in your diet will increase and you'll discover amazing food you didn't even know existed before.
It's Healthier
Study after study has shown the positive health effects of a vegan diet. For example: plant based food, namely fruit, vegetables, nuts and seeds contain no cholesterol. None. And there must be a reason why so many of the world's top athletes are vegan, with more converting every day.
It's Easy
Just take all the animal products out of your diet and replace with plant food. It takes a little imagination at first, but before long it will be second nature. For you processed food addicts, there are delicious vegan replacements for virtually anything. Keep in mind that there's just as much vegan junk food as not. Your call.
It's Sustainable
Plants grow, then they die, then they decompose, the soil replenishes, plants grow...
It's Green
Environmentally. Aesthetically, Sustainably. Symbolically. Literally.
It's Necessary
If we're serious about things like climate change, rising health care costs and instances of chronic illness, ecosystem destruction and moral consistency.
It's Cheap
Few things really are, but veganism is one of those things. When you add up the environmental, economic, and health benefits it's the cheapest damn thing going.
It's Obvious
Well, to us it is anyway. And maybe to you too if you give it some thought.
